Many people ask is magazine advertising still relevant. Well according to Magazines Canada’s latest poll; yes it is. More than 85% of Canadian still prefer to hold on to a magazine, curled up in their favorite chair reading and perusing the ads.
1. Magazines and magazine ads capture focused attention
2. Magazine advertising is targeted
3. Magazine advertising is relevant and welcomed
4. Magazines are credible
5. Magazines offer a lasting message
6. Magazines deliver brand-relevant imagery
7. Magazine advertising drives web searches and visits
8. Magazines drive the purchase funnel
9. Magazine advertising sells brand and enhances ROI (return on investment)
10. Magazines are becoming 360 (degrees icon) marketing providers.
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